Communities form opinions about the institutions that serve them based on what they see in their feeds. If your department isn't there, someone else is filling the void, and getting the story wrong. Here's why smaller departments need this more, not less.

The number that stops chiefs in their tracks: $0. That's the total advertising spend behind 583,825 content views and 71% follower growth for one fire district in three months. No catch — just strategy, consistency, and someone who knows how to execute.